Image and Copy Guidelines

Supplier Image Standards

File format Cropped image size Background

.jpeg or .png file format.

.png for transparent background

Minimum image size –

1000px x 1000px

Pure white background – RGB: 255, 255, 255

Lighting Focus Noise and compression

Light coverage needs to be even with no blown out highlights or loss of detail in shadows.

Avoid reflections and harsh shadows.

Do not use mixed lighting setups.            

Images should be clear and sharp all over                                                  

Images should not show any noise, dust sports or pixilation when viewed at 100% image size.


  • 4 shots
  • Plain white background
  • All products need to be colour corrected for accuracy
  • Models need to be clean shaven
  • Hair to be tied up high – without fly-aways on neck
  • Imperfections to be removed
  • Details to be showcased
  • Product to have 10% of white space to allow for cropping

Copy and Image Standards Guide

The following contains our minimum and ideal standards for online copy. We have included examples of optimal sales and search copy for most categories. With a key benefit statement, followed by 2-3 sentences on the key benefits of the product, then completed with a list of the key attributes; a customer has all they need to make a quick purchase decision.

Minimum and Ideal Standards

Grab your very own 2013 Hawthorn Premiers Caricature Tee with all 22 players plus coach surrounded by the Cup. Detailed life like caricatures of all 22 players and Coach Clarkson are posed in a group shot on the front along with the Cup. A cool collectible tee whether you watched the games from home or at the game during 2014.

Designed by Paul Harvey and officially licensed by the AFL.

  • Original Retro Brand Men’s HFC Tee in Chocolate
  • Tri blend, garment dyed fabric to give the softest vintage hand feel.
  • Large distressed print on the chest complete with signature AFL Retro Brand tag at the hem.
  • Slim Fit.
  • Made in the USA for Australia’s Game.